Mohitt 
Kusha Kapila, Internet celebrity, comedian, actress, and YouTuber at her home in Gurugram. 23rd November, 2022.
Cannes, France — Indian digital content creator and social media personality Kusha Kapila has responded to a viral meme that mocked influencers attending the Cannes Film Festival, reigniting a conversation about the legitimacy of digital creators on global red carpets. The meme, which labeled various influencers as “random celebrities,” circulated widely across social media platforms earlier this week, sparking debates on celebrity culture and the evolving nature of fame.
Kapila, who is attending Cannes as part of a brand collaboration, took to her Instagram stories to address the criticism with a blend of humor and defiance.
“I saw the meme. And to whoever called me a ‘random celebrity’ at Cannes — thank you. But let me correct you: I’m not a celebrity, I’m a creator,” she wrote. “I worked my way up one reel, one sketch, and one collaboration at a time. I belong here just as much as anyone else who was invited.”
The Meme That Sparked the Debate
The meme in question featured a collage of Indian influencers who have graced the Cannes red carpet in recent years, with a sarcastic caption suggesting that their presence was unwarranted. The post quickly went viral, generating thousands of likes and retweets — along with an avalanche of opinions.
While some users echoed the sentiment, claiming that the prestige of Cannes is being diluted by influencer appearances, others rallied in support of the digital creators, highlighting the changing dynamics of media and celebrity in the digital age.
Who Is Kusha Kapila?
Kusha Kapila began her career as a content writer and fashion editor before becoming a household name through her comic sketches and characters on social media. Best known for her satirical takes on Indian society, including her iconic character “Billi Maasi,” she has since worked with top fashion brands, appeared in films and OTT shows, and built a massive following on platforms like Instagram and YouTube.
Her appearance at Cannes this year is part of a brand collaboration with a luxury cosmetics label, which also invited other Indian creators and actors as part of their global campaign.
Influencers at Cannes: A New Norm?
In recent years, Cannes has seen a growing number of digital creators walk the red carpet. What began as a film-centric festival has gradually evolved into a showcase for global fashion and branding, with social media influencers playing a key role in broadening its appeal to younger audiences.
Brands now leverage the massive reach of influencers to market their products, and their presence at international events like Cannes is increasingly common.
“Influencers are no longer on the periphery of pop culture,” says media analyst Ritu Mehra. “They shape trends, influence buying behavior, and often have larger followings than traditional celebrities. The Cannes red carpet is just catching up with that reality.”
Support from Fellow Creators and Fans
Kusha’s response was widely praised by her peers in the content creation space. Fellow creators such as Dolly Singh, Ankush Bahuguna, and Srishti Dixit reposted her message, applauding her for standing up against online trolling.
Fans also flooded her comment sections with supportive messages.
“You earned your spot. Keep shining!” wrote one user.
“If anyone’s random, it’s the people who think influencers haven’t worked hard,” commented another.
The Bigger Picture
Kusha Kapila’s clapback highlights a larger cultural shift: the democratization of fame. In a world where anyone with a smartphone can build a following, the lines between “celebrity” and “creator” are increasingly blurred. And as brands continue to embrace influencer marketing, red carpets like Cannes will likely reflect this change.
“We’re in an era where influence is measured not just by box office numbers, but by engagement rates and community impact,” Kapila concluded in a follow-up post. “So call me whatever you like. I’ll be too busy creating.”
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